ETMall, a subsidiary of Eastern Media International Corporation (2614), today (15th) announced that its consolidated revenue (including Strawberrynet and Mama Bear Shopping) in January amounted to NT$2.62 billion, while the accumulated consolidated net profit before tax reached NT$220 million, up 15.6% year-on-year (YoY), and an EPS of NT$1.81. According to observations, shopping demand leading up to the Lunar New Year was very strong in January, driving up the revenue of various platforms under ETMall. Mama Bear Shopping, which focuses on fresh produce, turned in an eye-opening performance while recording a YoY revenue increase of 66%.
According to ETMall’s market observation of pre-Lunar New Year sales conditions, a considerable number of consumers chose to have their year-end family reunion dinner at home because of the pandemic. As a result, sales of New Year dishes and New Year commodities increased by 45% compared with 2021. Sales also saw an uplift in momentum, thanks to bulk purchase of cellphones, tablets, computers, and home appliances for corporate year-end gatherings. For Mama Bear Shopping, vegetables, deli specialties, and meat products were the top three best sellers in its January sales chart. As every household would prepare turnip cakes for the Lunar New Year, its “Chen Hsiang Turnip Cake” was the top-selling item in the deli category, with a high rate of member repeat purchase. A whopping 4,000 sets of “Angus Supersize Steak Set” were sold, as sales doubled from ordinary days.
ETMall has called on its members to join the pursuit of tastiness, beauty, and a healthy life. After the Lunar New Year holiday, many consumers start their annual campaign to lose weight, but their options have gone beyond exercise and diet control. As Taiwanese become more health-conscious in recent years, the demand for health supplements has increased. According to statistics by ETMall, revenue from sales of health supplements reached NT$6.4 billion in 2021, accounting for 22.6% of the overall revenue. The average purchase amount per customer was NT$9,400. Sales of health supplements in January this year were up 27% from the same period last year. In particular, health supplements relating to gut care, bone & joints, cardiovascular care, and eye care were especially popular. ETMall has actively developed self-operated products, as it attempts to tap into enormous business opportunities associated with health supplements in Taiwan.
According to ETMall Chairman Gary Wang, ETMall’s profitability has consistently outperformed that of the industry, thanks to the development of self-operated products and their growth in scale. Sales of these products accounted for 35% of the overall revenue in 2021. Profitability of these products after tax reached 6.8%, tops among online retailers in Taiwan. ETMall currently has a total of more than 10 million members in Taiwan. In order to increase members’ stability and adhesion, ETMall has issued “ET coins.” So far, 21.5 billion coins have been issued. Among them, 68% were VIP members, indicating that the ET coin strategy is quite effective. In addition, ETMall has been actively promoting its “Tastiness, Beauty & Health” ecosphere, leveraging AI and members’ big data to direct customers to its platforms. The marketing of ET coins has worked in conjunction with online sales and offline outlet operations at Natural Beauty and ETtoday Pets. The goal this year is to go for NT$45.6 billion in annual revenue.