Eastern + Natural Beauty = One Powerful Combination: Working Together to Create a New Landscape for Beauty RetailO2O Integration Generates New Beauty and Health Business Opportunities

Natural Beauty was founded by Dr. Tsai Yen-ping in 1972 on the business philosophy of "Natural is Beautiful". Natural Beauty's biomedical natural skincare and cosmetic brand established a deep foothold in Taiwan, then moved into the international market.

In 2010, a market research report by Synovate, one of the world's top ten market research companies, showed: Through 47 years of continuous innovation and stable operation, Natural Beauty has become the most well-known professional spa and skincare brand from Taiwan.

Natural Beauty's products include luxurious, high-end cosmetics and skincare products, health foods, and essential oils. The Natural Beauty Spa House offers a one-stop service that integrates skin testing, skincare services, and product provision. We provide beautiful women with gentle and thoughtful spa treatments. We have more than 1,000 branches located throughout Taiwan, mainland China, Hong Kong, Macao, and Southeast Asia.

Eastern started with virtual retailing in Taiwan. In order to stay competitive in the mobile internet age, Eastern joined the cloud arena to maximize enterprise value. Eastern actively developed our self-owned cosmetics and health food brands, and expanded our new retail and new media operations overseas. Eastern also began managing Natural Beauty, a well-known international brand and offline beauty care channel. This was a big step forward for Eastern's international strategy, online-offline retail integration, and global marketing of beauty and health products.

Eastern Natural Beauty: An Upgrade for Beauty and Health

Eastern plus Natural Beauty make one powerful combination: the beautiful new brand "Eastern Natural Beauty". Natural Beauty's leading product R&D technologies and exceptionally specialized services are combined with Eastern's enterprise resources and marketing advantages. The combination integrates retail, media, social media marketing, and member management to help Natural Beauty become a more youthful brand. We have launched a series of revitalizing products. The expansive range of product lines and the global deployment strategy have transformed Natural Beauty from a spa brand into an internationally-famous cosmetics brand.

We have also expanded our health product sales, helping consumers be healthy and beautiful both inside and out. Natural Beauty Spa House has also become an offline member service center for all manner of lifestyle products, bringing more clients and profit to franchisees.