New Integrated O2O Pet Business ModelSocial Media + Traffic + Content + Business

ET Pets was established when the ETtoday website launched in 2011. Today, ETtoday Pets has 1.57 million followers and monthly traffic of about 20 million visits. We are not only the largest fan page for pets in Taiwan, but also the country’s number one website for pets.

Aiming for the NT$50 billion pet market, and to take new "companion" business opportunities, ETtoday took up ownership of brick-and-mortar pet chain stores. Moving from virtual to brick-and-mortar allowed integrating online expert information about pets, content marketing, internet celebrity marketing, pet welfare, and advertising with offline pet services, including pet food, pet supplies, pet grooming, and pet clinics. The integration bridges online and offline elements. By combining social media fan page reach, ETMall's powerful product supply chain, and the convenience of virtual shopping combined with the thoughtful and warm service offered by store staff, a new pet store business model has been created. Eastern has created a new future for the pet industry.

ET Pets provides a variety of services for food, clothing, accommodation, and travel. Maintaining animal-friendly principles, Eastern hopes every furry friend can receive proper care. ETtoday Pets helps pet owners find quality and great-value pet supplies and safety guaranteed pet food. Our professional service team also provides consultation and grooming services to make pets healthy and beautiful. Through a variety of festive activities, we help bring humans and pets closer to each other, and bring pets closer to the lives of humans.

ET Pets is continuing to expand as we add branches and move into Southern Taiwan. We have also rolled out innovative services. Through cooperation with medical teams, a series of free medical consultation events have been held at stores to help furry friends receive greater care. We have reached a new height in the pet industry, and we are working to become the number one brand in Taiwan's pet industry.