ETtodayTaiwan's First Social Media News Page

ETtoday reaches almost 80% of Taiwanese netizens monthly.
In May 2019, ETtoday had more than 17 million total followers, the highest in Taiwan.
In 2018, ETtoday had the highest interaction count among all Taiwanese news fan pages on Facebook.
Oxford University's 2018 Digital News Report: ETtoday is one of the Taiwanese public's most commonly used internet media.
Won the Google 2018 Innovation Award.
iWIN's 2018 survey showed that ETtoday is the most commonly used news platform for people in the 11 to 18 age bracket.

Eastern Group established ETtoday on November 1, 2011. ETtoday integrates a news website with cloud technology concepts, and became Taiwan's first news page on social media. In 2018, we officially became the news website with the highest revenue generated from digital news. ETtoday is the most innovative and influential news media platform in the Chinese world.

With the concept of "sharing is happiness; loving cloud technology", ETtoday adopts several new operational approaches, including focusing on social media interaction; prioritizing public opinion; telling stories through video; maintaining both brevity and depth; multifaceted innovation; and maintaining a leading position in technology research and development. New forms of social network services, such as aggregation, dissemination, and total interaction are also used to gain wide recognition from netizens.

ETtoday has spent many years establishing a strong follower base on social media platforms. We have official accounts on many social media platforms, including Facebook, Line, Weibo, WeChat, and Instagram. The total follower count exceeded 16 million in November 2018. The six pages with more than a million followers are:
ETtoday; ETtoday Star; ETtoday Pets; ETtoday Share; ETtoday Beauty; and GeeVideo. These six pages'; interaction rates and user stickiness far outstrip other media!

The Leading New Media Cloud Brand for the Chinese World

In addition to providing services to a huge set of Taiwanese readers, ETtoday also started launching Southeast Asian, Hong Kong, Macao, New Zealand, Australian, and North American versions in March 2017. We have become an important source of information for overseas Chinese people!

In 2018, ETtoday saw a growth rate of more than 2 digits in advertising revenue, average daily traffic, daily active users, and number of followers. We also started managing Taipei MRT advertisements in October 2018, bridging into the offline market. At the same time, ETtoday has benefited from increased revenue generated from videos as well as gradual growth in online-offline advertisement integration. In November, ETtoday's total revenue exceeded NT$100 million for the first time, officially becoming the digital news company with the highest revenue in Taiwan.

On February 11, 2019, ETtoday was renamed ETtoday Co., Ltd., and four subsidiary companies were established: ETtoday Co., Ltd.; ETtoday Star Co., Ltd.; ETesports Co., Ltd.; and ETtoday Pet Co., Ltd. This made clear that, in addition to news, video, and advertising, Eastern has a strong intention to build a multi-industry, O2O foundation including the pet, entertainment, and e-sports industries.

Jungle Voice was made possible by bringing together the talents of Jam Hsiao and Yoga Lin for the first time. After it aired, the show received waves of positive response and reached new levels of market popularity. ETtoday Star Co., Ltd. will continue to focus on developing entertainment media and performing arts to expand into a total entertainment company, and build a leading entertainment brand for the Chinese world.

In the future, ETesports Co., Ltd. will host and report on major e-sport competitions and events, as well as provide e-sport video content. We will also build an e-sport social media platform, on which interaction and discussion among followers and members will generate conversation and user-created content. This will elevate ETesports' market status.

ET Pet Co., Ltd. will make good use of ETtoday Pets' established support base of over 1.6 million followers, and focus on the development of the pet industry. The company's retail stores are already offering a wide variety of services. In the future, the company will continue to integrate e-commerce, media, fan groups and social media management, all of which ETtoday Pets is well versed in. Through online-offline integration, the company will build a comprehensive pet business ecosystem to provide pet owners and their pets with services that are even more professional and complete.

In terms of video production and development, ETtoday is responding to video trends by actively developing news videos and video content, including creation of the BOBA video platform. In addition to actively collaborating with TV channels, internet video platforms, well-known celebrities, and popular internet celebrities, ETtoday also produces our own videos, web series, up-to-the-minute news videos, social media videos, and more. The content of these videos cover entertainment, cosmetics, lifestyle, health, food, and fashion to actively grab netizens' attention.

New media development will surge in the future. ETtoday is moving toward Mobile First, as we build a Multifaceted Mobile Platform. We have firmly grasped mobile trends, enabling viewers to consume content everywhere they go. Furthermore, ETtoday is actively developing videos, AI technology, and content marketing to generate multiple revenue streams, and to provide completely new experiences and all-around service. By continuing to generate brand power, enhance our reach, and increase our influence, ETtoday aims to become the number one all-around information platform for global Chinese people.