Achieving Value Innovation to Create an Iconic Cross-strait Enterprise in the Happiness Industry

Faced with major changes in the economic environment, as well as in industrial structuring both at home and abroad, Eastern began proactive transformations in 1990. The company combined innovative concepts such as big data, social networking, and precision member marketing to connect the expansion of two new business fields: smart technology services for daily life,and new media. Eastern's development revolves around vertically integrated, omni-channel, and diversified operational approaches. These not only inject vitality and competitiveness into the enterprise, but also generates new energy for the brand.

Established as a silo company, Eastern eventually became an international logistic hub covering shipping, port operations, and trade. We went from the storage and transportation industry to the rising media industry, from utilizing virtual shopping channels to starting a revolution in omni-channel technological retailing, Eastern is always able to open up new territories and implement bold strategies at critical moments. We turn crises into opportunities, and opportunities into business opportunities.

Putting the Vision in Place to Win in the FutureEastern constantly seeks engines to put innovative concepts into motion; Eastern uses sharp decision-making and innovative technologies to persevere toward our vision

An innovative enterprise delivering cross-strait smart technology services for daily life

In response to China's 13th five-year plan, a policy that aims to maintain a medium-to-high speed in economic growth, Eastern will use our decade-long experience in multi-channel retail as a foundation for connecting the development of China’s virtual and physical retail channels. The aim is to enter China’s huge retail market with a multi-pronged model that involves both omni-channel retailing and proprietary products.

Eastern is confident about using our innovative operational model to connect mainland China and Taiwan’s technological retail services for daily life. Furthermore, using mainland China and Taiwan as a starting point, Eastern will enter the Southeast Asian markets, then step onto the world stage.

An innovative leader in the cross-strait new media industry

Eastern has been a multiple-system operator (MSO) in Taiwan for 25 years;Eastern has generated positive word of mouth for ourselves in many media fields, including satellite television, TV shopping channels, online shopping, and internet media. Using our experience successfully operating media channels in Taiwan as a foundation, in the next 10 years, Eastern will actively expand domains for new media business operations in order to become an innovative, excellent leader for global Chinese enterprise in the new media industry.

Value Innovation and Sustainable OperationsEastern works hard to achieve value innovation and accomplish dreams

Plans formed in seclusion often determine the outcomes of distant battles. The second decade of the 21st century is a new beginning, where Asia is returning to the center of the world. It is a critical age in which China is overtaking the US as the world’s top economy. For Eastern, this is also an excellent opportunity to establish a strong foothold in mainland China and Taiwan, then step onto the world stage. Eastern is working hard to achieve value innovation, accomplish dreams, and become a new icon in building the happiness industry.