[Taipei News] With its formidable research and development capabilities and excellent quality, under the leadership of Eastern Group’s President Gary Wang, Eastern Natural Beauty has been continuously recognized with professional awards both domestically and internationally. Its brands “BIO UP,” “Mori Beauty,” and “ecL” have caught the attention of the international community this year. In the face of fierce competition from global beauty brands, these three Eastern Natural Beauty brands have been nominated for the “Beauty Oscar Award”—the Pure Beauty Global Awards. Furthermore, ecL wowed the judges during its first time in the competition, becoming the pride of Taiwan by winning the “Best New Make-up Base Product” award.

The “Pure Beauty Global Awards” have been held over two decades by the British professional beauty trade magazine “Pure Beauty Magazine.” The Pure Beauty Global Awards are also known as the “Beauty Oscar Award,” and is one of the most prestigious international beauty competitions in the world. Every year, “Pure Beauty Magazine” selects the latest, on-trend, and most recommended beauty products from around the world. Unlike other beauty awards that are judged by a single beauty editor, the Pure Beauty Global Awards are judged by an international expert judging panel that includes experts in all beauty-related fields. Every year, the competition is fierce with more than 200,000 beauty products from more than 30 countries being entered into the competition, and judged on their effectiveness, packaging design, functionality, and innovation. Eastern Natural Beauty had to compete with beauty products from all over the world, so it was already an honor to be nominated and winning the award was no easy feat. Eastern Natural Beauty seeks to be on par with the international brands. Its brands “BIO UP,” “Mori Beauty,” and “ecL” have stood out from the tens of millions of beauty brands around the world, with all three nominated for the Pure Beauty Global Awards, demonstrating to the world the strength of Eastern Natural Beauty!

       The brand “ecL,” targeted at the younger consumer segment, successfully won the recognition of the judging panel with its “Face Contour Palette,” and was awarded the “Best New Make-up Base Product of the Year.” This product is available in two textures: ultra-fine metallic and matte, with high spreadability, high adherence, and a fine, skin-friendly texture in shades best suited for Asian skin tones. It is a must-have product for highlighting + blush + contouring all-in-one. The different shades help create a natural, contoured, fresh look, and the easy-to-apply color reduces the risk of mistakes. Although it is a brand created for the young trendy generation, the high quality and convenience of the design was still unanimously praised by beauty editors and judges of different age groups!

       In addition to ecl’s “Face Contour Palette,” other Eastern Natural Beauty products also won the recognition of the judges, including the “Skin Activating Golden Yeast Treatment Essence,” the first brewer’s yeast-based skincare product by “BIO UP,” which was nominated for the “Best New Affordable Skin Care Product” category. This product caught people’s attention as soon as it was launched. It contains a combination of “Japanese Gold Yeast,” including 971 rare ingredients for beautiful skin, “Wakayama Golden Award Sake Kasu,” which improves the appearance of fine lines, and “α-d-Glucosylglycerol” (α-GG), which has 10 patents. With this formula containing a cocktail of highly effective ingredients at the perfect ratio, the product sold out all 10,000 bottles in the first three days after its launch, and it has been lauded by influencers as a “magic potion.” The “Damascus Rose Floral Mist” by ecL was nominated for the “Best New Affordable Skin Care Product” category, while the “Rose Hand Cream” was nominated for the “Best New Hand, Foot or Nail Product” category. Its alpine rose extract from the Swiss Alps provides deeply soothing and comprehensive repair and care for sensitive skin, nourishing delicate hands and leaving them soft and moisturized. Its sister brand “Mori Beauty” was also nominated for “Best New Face Mask” and “Best New Luxury Skin Care Product” categories respectively with its “Anti-Wrinkle Firming Intense Hydra Solution Cushion Mask” and “Ginseng Revitalizing Age-defense Essence Cream.” The formula is based on a secret recipe of Empress Dowager Cixi, paired with a unique microbial fermentation technology, where three luxurious Chinese herbal extracts are used for skin repair and regeneration.