The Mid-Autumn Festival is just one week away, and besides mooncakes, pomelos are a great fruit to eat during this holiday! The country’s largest agricultural county—Yunlin County—is also known for its production of pomelo in the county’s Douliu City. The city’s fruit is so high in quality that it has won the first prize for three consecutive years. To promote Douliu’s pomelo to all the people of Taiwan, Yunlin County Mayor, Chang Li-Shan, went on the “Eastern Farm” program of ETMall for the fourth time on the 10th. “Royal Wendan Pomelo,” which is delivered directly from the place of origin, comes in 6 kg boxes of 12 to 18 pomelos. It is available at the special ETMall price of NT$1,080. President Gary Wang of Eastern Group also added a 50% ET coin reward to support small farmers. As soon as the sale started, people responded enthusiastically with members rushing to place orders.

Douliu is located in the plain formed by alluvial deposits south of Jhuoshuei River, with clay-rich fertile soil. After taking over his family’s pomelo orchard, small farmer Chang Kuan-Lun strived to produce pomelos that are “not only delicious but also healthy.” He made good use of the excellent environmental features by not using chemical fertilizers and herbicides, but only organic fertilizers for planting. After every harvest, the soil is dug up and sent for testing, with management and cultivation carried out according to the pH level, in order to grow sweet and juicy pomelos. The flesh is delicate and firm, easy to peel, and does not leave any residue on the hands. Even the grass in the vicinity grows beautifully. This devotion to detail has been behind the three consecutive first place awards that Chang Kuan-Lun’s pomelos have received.

Eastern Farm has traveled around Taiwan in search of the best agricultural products for consumers. We were pleasantly surprised to find such firm and juicy pomelos in Douliu, with a flavor profile as a good as the pomelos produced in other parts of the country. As a result, Eastern Farm invited Chang Li-Shan and Chang Kuan-Lun to come promote the fruit on the program. In the spirit of “sharing good food with good friends,” Chang Li-Shan not only offered tips on how to choose a good pomelo, but also praised the taste of the local pomelos enthusiastically after trying them out. She said, “the flesh is tender, with a fresh sweet flavor, and bursting with juice. There are many people waiting to order every year because of the pomelo’s superb quality and limited quantity, so we have reserved some for ETMall members. The pomelo is an excellent choice as a treat for yourself or as a gift. If you miss out, you will have to wait for next year.”

Chang Li-Shan expressed her gratitude towards Eastern Farm for inviting her to promote the best quality products to consumers whenever agricultural products are in season. She also stated that the results have been very fruitful. Products such as pineapples, honey tangerines, peanuts, and even livestock products have all received widely positive feedback. Eastern Farm not only offers a quality guarantee, the company also offers a lot of support to small farmers, and even ET coin rewards, so many farmers have started asking for cooperation opportunities after seeing the program. Under the impact of the pandemic, Eastern Farm is helping small farmers in their domestic sales through its strong production and marketing channels. Chang Li-Shan hopes that consumers will make good use of the Quintuple Stimulus Voucher that will soon be launched to revitalize the economy and support farmers.

ETMall is committed to supporting small-scale farmers. Having experienced the impact of the pandemic on local communities, we were the first to join the national agricultural and fishery products marketing team. With our support, we sold 1,600 Chiayi Aurora muskmelons, 3,500 sets of Taitung atemoya, and 16,000 Tainan Matou Wendan pomelos in seconds, 4,000 sets of Tainan Guanmiao pineapples, and 8,000 fourfinger threadfins and dragon tiger groupers, achieving excellent sales performances each time. We not only uphold the spirit of EHS Select to choose the best produce, but also help farmers with domestic sales. By doing so, we can share with consumers the taste of local specialties. Eastern Farm adheres to the spirit of EHS Select to look for quality products based on a rigorous selection process. All of the products are delivered directly from the place of origin. The program has been warmly praised and received positive feedback from the members.

All of the agricultural produce sold on Eastern Farm are also available on the Mama Bear Shopping platform. ETMall will remain committed to the spirit of EHS Select and continue to search for high quality produce around Taiwan. At the same time, we also hope to lead by example, so that all sectors can support the local agriculture of Taiwan together.