Using Big Data for Precision Marketing! ETMall Wins BSI Information Resilience – Elite Award

   As the first modernized TV shopping operator in Taiwan, ETMall emphasizes the development of digital technology and the use of big data to achieve precision marketing. In order to protect consumers’ rights and transaction security, the company has spared no effort in maintaining information security over the years, and have been certified by ISO27001, the international information security standard. It continues to audit and strengthen its information systems with the most stringent information security standards in the world to create a secure shopping environment for consumers. The efforts of ETMall have been recognized by the British Standards Institute (BSI) with the “Information Resilience – Elite Award”, which was accepted by Peng Hong-Wu, ETMall’s General Manager, today (9th). Peng said, “ETMall is based on a foundation of honesty and trust. Our adherence to the quality assurance of EHS Select, and the stringent requirements and attention to information security, has allowed us to receive this award. It is also a much sought after recognition of our employees’ active implementation of information security management.”

   To provide a secure shopping environment for every consumer, ETMall has been emphasizing the development of digital information management technology for many years. It has built and maintained information management systems for the TV shopping industry and online retail industry. It also followed the corporate marketing trend by investing resources in Big Data analysis to understand consumers’ habits and achieve precision marketing, as a result, information security protection is more important than ever before.

   “ISO27001” is a security standard developed by BSI and is currently the most recognized information security management system in the world. The overall set-up is complex and meticulous, and ETMall continues to be certified according to this standard every year without fail. ETMall has spent tens of millions of dollars on building an information security system to achieve a comprehensive ecosystem for information security and will carry out continuous improvement in response to the trend of digital technology. The measures include the establishment of international information security certifications and its operational information security policies, controls and related procedures, as well as internal audits, emergency response risk assessments, website vulnerability detection, risk analysis and management reviews.

   ETMall is committed to corporate innovation and environmental sustainability. In view of the rampant fraud cases in recent years, ETMall has fully implemented standardized operational procedures for information security, closely reviewing each operational link, and actively cooperating with the police. With the professional technology assistance of the Criminal Investigation Bureau, the company has jointly established the “Joint Security Monitoring Mechanism of the Eastern Group and the Criminal Investigation Bureau” for the detection and prevention of criminal offences. ETMall is committed to finding wrongdoers and fighting crime. In the future, the company will continue to actively invest in information security operations, in the hopes of building a safe and high-quality shopping environment for all consumers, which has always been the ongoing mission of ETMall.