Despite the global economic downturn, Eastern Commerce Company (Eckare) sales have grown to NT$1.5 billion against the odds in 2020, making it the dark horse of the direct marketing industry in Taiwan! In recognition of the efforts of all distributors throughout the year, more than one thousand distributors were publicly commended at the Eckare Annual Meeting today (12/5). General Manager Chen Mei-Chi said: “This year, there were a large number of promotions and career advancement opportunities, and also a large number of people met all their targets; everyone performed very well.” She also said that in 2021 the company will stand firm in Taiwan and enter China, the United States, and Southeast Asia, with a total global sales target of NT$10 billion.

In just three years since its establishment, Eckare has grown rapidly and has successfully reached its goal of NT$1.5 billion in sales in Taiwan for 2020, with a total membership of 40,000 people. A total of 802 Directors, 275 Ruby Leaders, 107 Diamond Distributors, and five Crown Distributors achieved their new positions in 2020 alone, and the many outstanding distributors received their commendation amidst a thunderous applause. According to Chen Mei-Chi, Eastern’s “direct selling e-commerce model”, which is not available in general direct sales companies, has become its biggest advantage. With a high-quality platform and the dedication of our leaders, we have been able to create four times the growth and rise rapidly in the direct selling industry in Taiwan.

Not only do ordinary people have the opportunity to realize their dreams through the Eckare platform, but many entrepreneurs who are already wealthy and powerful are gaining more knowledge and accumulating connections here to further create business opportunities that can help others. Next year, the direct sales target of Eckare is set at NT$6 billion in Taiwan, while for overseas, the layout has been completed in China, and is expected to be officially launched after the Lunar New Year, after which Eckare will gradually expand its global territory in the United States, Vietnam, and Malaysia. Chen Mei-Chi even quoted Gary Wang saying: “Eastern will not only enable Taiwanese people to make money in Taiwan, but also let everyone make money around the world.”

With more than 30 years of experience in the direct selling industry, Chen Mei-Chi pointed out that in the past, traditional direct selling companies mainly sold health food and beauty care products, and many direct sellers faced hoarding and capital pressure during the recruitment process. However, the wide range of products sold by Eckare, such as the recently established Eastern Farm, allows distributors to sell vegetables and meat to earn PV easily. Therefore, in the future, in addition to selling the original self-operated products, Eckare will also incorporate other e-commerce platforms, such as ETMall and Strawberrynet, to set up a more comprehensive social e-commerce system. This will allow consumers to still continue to earn points on food, clothing, accommodation, transportation, and entertainment by simply changing platforms to spend without needing to change brands. At the same time, Eckare will also integrate online sales and offline experience. Basically, Eckare will complete a network that can bring everything together, becoming a direct sales brand that can truly enter into the daily life of every family. In the future, we will work together to reverse the stereotypes of direct sales in Taiwan and join hands to achieve a glorious new life.