With the stimulus of the Double 11 (Singles Day), ETMall, a subsidiary of Eastern Media International Corporation (2614), reported that the company’s cumulative consolidated revenue for the first 11 months of this year reached NT$22.17 billion, with a profit of NT$1.288 billion, and an annual growth of 164%. EPS reached NT$12.64, a year-on-year increase of NT$7.86, setting a new record high. This year’s challenge for full-year EPS is set for NT$14. Driven by the Double 11 event, ETMall announced a new record-high for revenue in November, with a consolidated revenue of NT$2.51 billion in November. Chairman Gary Wang said that in the 28 months since August 2018 up to last weekend, 10.91 billion ET coins have been issued. Further analysis shows that VIP members hold 43% of the coins, which shows that the ET coin strategy has worked not only to increase CRM, but also to improve the member engagement. In celebration of Double 12, ETMall has generously offered a lucky draw for a TOYOTA COROLLA CROSS luxury model in Red Mica Metallic (market price: NT$799,000) which only costs 100 ET coins to enter. This event is expected to boost the Double 12 sales, and also expected to generate strong revenue in Q4.
Chairman Gary Wang said that when others were still handing out membership points in the past, he was the only one on the market to launch “ET coins,” which have the same value as real cash. This move has allowed ETMall to leap across competitors, and ET coins have since become one of the driving forces for the growth of ETMall. ETMall continues to innovate itself and form alliances with other industries. With a customer-centric focus, the company is always thinking about how to create higher value for its “ET coins” in order to both increase member loyalty and attract new customers.
The ETMall Double 12 shopping campaign officially starts tomorrow! Unlike the reward systems of other e-commerce companies, Eastern Group has always remained committed to the spirit of “others do business while Eastern does public welfare.” Last year, ETMall donated 11% of the proceeds from the Double 11 event to the Taipei City Government by donating two long-term care vehicles with a total market value of NT$2.4 million. This year, ETMall CH47 also launched the Double 12 “Love and Feeding 1212 Charity Drive,” an all-day live TV public welfare event. For every purchase made through the event, Channel 47 allocated 10% of the sales amount for charity to help the disadvantaged families registered with the Social Welfare Department and the animal shelters of New Taipei City. In addition, on the day of the event, if you purchased two of Channel 47’s live products, you would also get a free product from Eastern Natural Beauty.
On the day of the Double 12, in addition to offering a special price of NT$1,212 for products all day live, ETMall CH47 also invited a number of celebrities who owned pets to join the “Love and Feeding” live program from 20:00 to 22:00 on 12/12 (Sat). These guests included Lee Ming-Chuan, Patina Lin, Cheryl Hsieh, Sophia Wang, Winnie Ho, Anita Hsu, Mondo Otani, Lin Wei-Yi, and Sakinu. The celebrities gathered together on the program for public welfare, where dozens of products were available at special prices, starting from NT$499, guaranteed to give a pleasant surprise to consumers. Due to the impact of the pandemic, many disadvantaged families and animal protection groups have seen a drop in both their donation amounts and adoption rates, and are short of funds this year. As the end of the year approaches, ETMall is inviting its members to spend money for charity, making every purchase more meaningful by helping disadvantaged families through this difficult period, and improving the environment of animal shelters so that these furry friends can wait for new homes without any worry.
The channels under ETMall include: online shopping, TV shopping, catalogs, MOD, and StrawberryNET, with a total of over 9 million members in Taiwan. Due to the impact of the pandemic, this year’s consumer behavior has undergone a transformation, not only from physical to online shopping, but also a deeper reliance on online shopping, which has become the “new normal.” ETMall has brought together hundreds of brands and tens of thousands of products this year, with a total price reduction of more than NT$100 million. The end of the year period is bound to bring another bout of success. From the Double 11 sales activities, the most popular products are health foods, accounting for 32% of the sales, followed by beauty and skincare products, household products, and household appliances.
This year also coincides with the 21st anniversary of ETMall. Purchase just one item on any channel and get a chance to win a luxury tour around Taiwan in the lucky draw. Not only will there be a daily draw for a one-night, two-meal stay at the Grand Cosmos Resort Ruisui, Hualien, there will also be an additional monthly draw to win a 3-day, 2-night trip around the island on a 5-star tourist train, and the winner can take a companion for free.
ETMall hopes that when reviewing the past and looking forward to the future during the end-of-the-year period, the company will remain committed to the “warmest” service and make its share of contributions to Taiwanese society. Among the raging e-commerce shopping battles happening everywhere and while providing service to our members as they shop to their heart’s content during the Double 12 event, we hope that ETMall can also transform the consumption behavior into concrete donations, using warmth and depth to give thanks to our 9 million members and friends.
Looking ahead to next year, Chairman Gary Wang of ETMall pointed out that based on the first quarter of this year, retail sales in the first quarter of next year will see a growth of at least 40%. This will mainly be due to the fact that Taiwan still remains closed to outbound international travel because of the pandemic, coupled with the people coming back for Chinese New Year, so the retail sales for Q1 next year is looking optimistic.